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    Privacy Policy

    Last updated: February 23, 2026

    1. Who are we?

    Apex Digital is a digital agency based in Denia, Costa Blanca, Alicante, Spain. We are responsible for processing your personal data as described in this privacy policy. You can reach us at info@apexdigital.es or +34 623 760 560.

    2. What data do we collect?

    We collect the following personal data:

    Contact details: name, email address, phone number — when you fill in our contact form or reach out to us.

    Account data: email address, password (encrypted) — when you create an account in our client portal.

    Business data: company name, VAT number, address, IBAN — for invoicing and contracts.

    Usage data: IP address, browser type, pages visited, session duration — via Google Analytics.

    Cookies: functional and analytical cookies (see our Cookie Policy).

    3. Why do we use your data?

    • Performance of contracts and delivery of services

    • Communication about projects, invoices, and support

    • Improvement of our website and services

    • Compliance with legal obligations (e.g., tax filings)

    • Marketing (only with your explicit consent)

    4. Legal basis for processing

    We process your personal data based on:

    Performance of a contract — when you are a client

    Legitimate interest — for website analytics and business operations

    Consent — for marketing and non-essential cookies

    Legal obligation — for tax and accounting requirements

    5. Who do we share your data with?

    We only share your data with:

    Hosting and infrastructure providers — to host our services

    Google Analytics — for website analytics (anonymized)

    Payment processors — to process payments

    Government authorities — when legally required

    We never sell your data to third parties.

    6. How long do we keep your data?

    Contact form data: up to 1 year after last contact

    Client data: 7 years after end of collaboration (legal retention requirement)

    Analytics data: 26 months (Google Analytics default)

    Account data: until you delete your account

    7. Your rights (GDPR)

    Under the General Data Protection Regulation (GDPR), you have the following rights:

    Right of access — what data we hold about you

    Right to rectification — correction of inaccurate data

    Right to erasure — deletion of your data ("right to be forgotten")

    Right to restriction — restriction of processing

    Right to data portability — receive your data in a common format

    Right to object — object to processing based on legitimate interest

    Right to withdraw consent — for processing based on consent

    Contact us at info@apexdigital.es to exercise your rights. We will respond within 30 days.

    8. Security

    We take appropriate technical and organizational measures to protect your personal data, including encryption, secure connections (SSL/TLS), access controls, and regular security audits.

    9. International transfers

    Some of our service providers are located outside the EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) from the European Commission.

    10. Complaints

    If you have a complaint about our processing of your personal data, please contact us. You also have the right to file a complaint with the Spanish supervisory authority: Agencia Española de Protección de Datos (AEPD) — www.aepd.es.

    11. Changes

    We may update this privacy policy from time to time. The most recent version is always available on our website. For significant changes, we will inform you by email or a notice on our website.