VerhuisMatch.com
From idea to 15,000+ moves per year — how we built a fully automated lead generation platform that runs 24/7 without manual work.
15,847
Moves per year
4.8/5
Average rating
€340
Avg. savings per customer
< 24h
Quote response time
CLIENT SITUATION
An entrepreneurial idea, but no platform
The client spotted a gap in the Dutch moving market: consumers compare everything online — insurance, mortgages, energy — but there was no reliable comparison platform for moving services.
The idea was clear: a platform where individuals can request free moving quotes and moving companies receive leads directly. But there was no technical team, no existing product and no budget for a team of developers.
The challenge: build a fully functional, scalable platform that looks like an established brand — on a startup budget.
THE PROBLEM
Three major challenges
No technical team
The client had no developers. The platform had to be fully designed, built and maintained by us.
Building trust from zero
In a market full of scammers, the platform had to look immediately trustworthy. Consumers need to feel safe sharing their details, moving companies need to want to buy leads.
Scalable without manual work
The platform had to run 24/7 without manual intervention: automatic lead matching, notifications, payments and quality control.
THE STRATEGY
Our approach: automation + authority + conversion
Premium Web Design
A professional, trust-building design with social proof (media mentions, reviews, statistics) that looks like an established company.
Full Automation
Automated lead-matching system that connects requests to moving companies based on region, availability and capacity. Without human intervention.
Conversion-Optimised
Every page designed to convert: smart funnel, cost calculator tool, urgency elements and trust signals at strategic positions.
SEO & Content Strategy
Extensive blog, region-specific landing pages and a moving cost calculator that generates organic traffic and attracts links.
THE EXECUTION
What we built
Fully responsive comparison platform with quote form and smart funnel
Automated lead distribution system: leads matched and distributed within seconds
Moving cost calculator with dynamic pricing based on home, distance and extra services
Moving company dashboard: manage leads, send quotes, receive reviews
Automated email flows: confirmations, reminders, reviews and follow-ups
Blog with 50+ SEO-optimised articles about moving
Region-specific landing pages for all major Dutch cities
Review system with verified ratings and social proof integration
Social proof elements: media mentions (Telegraaf, RTL, AD, Metro, 3FM)
Performance optimisation: Core Web Vitals, lazy loading, CDN distribution
THE RESULTS
Measurable results
15.847
Moves arranged per year
Fully automated
€340
Average savings per customer
Through quote comparison
4.8/5
Average rating
Verified reviews
0
Manual intervention needed
Fully on autopilot
5+
Media mentions
Telegraaf, RTL, AD, Metro, 3FM
50+
SEO articles published
Organic traffic grows monthly
KEY TAKEAWAYS
What we learned
Automation is the key to scalability
Without automation, VerhuisMatch could never have processed 15,000+ moves per year. Every manual process is a bottleneck.
Trust comes before conversion
Media mentions, reviews and professional appearance were crucial. Without trust, no leads. Invest in social proof from day 1.
SEO is a long-term investment that compounds
The blog and landing pages now generate organic traffic that grows monthly. After 12 months, organic is the largest channel.
Build for the end user, not yourself
The cost calculator became the most visited element of the site. Tools that provide value attract and retain users.